“God is in the details,” and Blitz has handcrafted a career from them. Parsing out just the right food, objects, and characters, lighting them exquisitely, capturing them with life, and choreographing imagery that mines beauty from the familiar. No matter where he turns his cinematographer’s eye, Blitz’s film is an irresistible experience that plays detail against environmental textures, nuanced sound design, dynamic editorial rhythms, and the intrinsic music. When creating visual icons and deft campaigns that turn products into objects of desire, each of these elements is, at least for Irv Blitz, a cinematic sine qua non.
Blitz started as a still life photographer in New York, before expanding into directing commercials, and, most recently, establishing a studio in Los Angeles where he works with national and international clients. Irv is continually mastering and evolving his visual style. Whether shooting in the studio or on location, his approach to each project draws on a range of elevated cinematic techniques. Blitz’s macro camerawork captures details that give inanimate objects soul by designing the most engaging action they could take. With an effortless fluidity, Blitz’s handheld work feels unrehearsed, capturing spontaneous stories that are infused with daylight and integrated into real life. Blitz applies his imagination to exciting photographic imagery, resulting in campaigns that reflect his esthetic.
Blitz sees art in everything; his work is but one more expression of that art. Perhaps that’s why it feels so alive?